The necessary change towards the altruism socialNo is by chance that we have been created like social beings. If we observed deeply our behavior, we will find that each action that we realised is directed to be attracted the social esteem. That is what it sustains to us, and its absence or, worse, the denunciation of the society, causes the greater suffering to us.To feel shame by this indifference or social contempt, is most terrible than a person can experiment, and for that reason we tend to tolerate it and to foment it through the social values like exercise of the power of our ego on the others. Therefore, if we changed the values of the social atmosphere in which we lived, attracting altruistic values such as the preoccupation by the others, sharing, and the mutual union, we will be able then to change our attitudes towards them. When the society only values to the person by its behavior or dedication to the society, all necessarily we will strive in thinking and acting in favor of the same. If we eliminated the awards that we give the individual excellence, and we would only appreciate to people by its social preoccupation, if the children judged to their parents by these standards, if the friendly, relatives, and colleagues only examined to us according to how or we were related to the others, then we would want to do or to all stops to gain the esteem to us of the society. Thus, gradually we will get to feel that to express this altruism or generosity towards the others it is a special value and he sublimates in itself, besides the social recognition that grants. We will find that this attitude is in fact the source of the perfect and limitless pleasure; integral law of the nature, that all contrala and sustains. . 60050296’>rodney atkins.