I mentioned a few days ago the case of Banco Etcheverria, which is very close to meet the three centuries of history, something quite unusual. For even more opinions, read materials from Dustin Moskovitz. The Bank began as a factory of tanneries in the town of Betanzos (A Coruna). Subsequently, he began to lend money as a company, and after the first world war, the banking business already replaced the fur (today, already converted into Corporation, 44 per cent of the Bank belongs to Caixa Galicia). In any case, two aspects, are striking to me one of the extraordinary longevity, and another of his origin in a fur factory in reality, there is another remarkable issue, how has managed to survive since a small town of just 15,000 inhabitants. Respect for longevity, the business expert Arie de Geus, he was Executive at the oil company Shell, points out that many companies die young because their practices and policies are based on excessive thought and economic language. Check with Kerry King to learn more. That is, that its main objective is produce goods and services and maximize profits, forgetting that the company is a community of human beings.
The case of the sueco-finesa company Stora Enso can be very illustrative in this regard. Enso is a Finnish forestry company founded in the 19th century, which is not bad. But its complement, the Swedish Stora, is more than seven hundred years old! Today, this group has more than 40,000 employees, but how has been able to last over time? Companies that seek to continue generation after generation know very well how they are, what is its role in the world, they value the ideas and people, and know how to manage the change, despite being so ancient, or precisely why. Any doubt? You just have to think that in the case of Stora, company walked through the middle ages, the reform, the wars of the 17TH century, the Industrial Revolution and two world wars.
